logo analysis.

The product that I am going to design a logo and create packaging for is going to be a games console so there for I have chosen to analyse three of the most popular games consoles and as games consoles  are beginning to become multi- use platforms, I will also be analyzing apple, who are leading lights mp3 and music technology industry.

Apple logo, Apple Products. This shows an array of apple products and on the left is an example of the iconic Apple logo.  Apple have chosen a symbol to be their logo and this is effective because it is easily recognizable by every one so even if you haven't  herd of Apple, then you could easily guess the name.

 PS3 logo, PS3 Image, PS3 Packaging, PS3 Controller. Playstation on the other hand went for the type option where the standard logo is just that and numbers or model names are added on for new developments. The name is also abbreviated to the more commonly known PS, with titles such as the PS3, PSP and soon the PS Vita. I have also collected a selection of images featuring hardware, packaging and also an image of the console, with a game related, stylized background to entice possible customers. The packaging is simple and I think this is good because when advertising a product like this you want them to think that it is easy to use so that they will buy it. I like the surface design on the controller, it's a form of digital camouflage that is associate's  with the popular war game Call Of Duty.  as it is game related i will take it into account when designing my own surface designs.

X Box Logo, X Box, X Box controller, X Box Packaging Again, the packaging is simple which seems to be common with successful gaming platforms. I like the way that the light pierces through the orb on the X Box logo to create the X, and the text is large in size so that it is easy to read, catches the attention of possible customers and is easy to remember which is key in the design of a logo.

Nintendo Logo, Nintendo Wii console, Wii Packaging, Wii fit. The Nintendo logo is simple in design but is one of the most profitable consoles in the world. The Wii fit shows an example of how the logo has been changed and adapted to increase the range of the market. I like the neon blue colour that is emitted from the disk drive and I would like to use this for my logo.