Mood Board

Pharaoh monkey: This is the picture in the top left hand corner. I found this picture on behanced while looking for graffiti style cartoon images and festival graffiti artwork. I like this picture because of the way it uses anthropomorphism, turning a monkey, often seen as cheeky and mischievous and into what appears to be a slightly arrogant/ self obsessed, image conscious, seventies style pharaoh. This would work well when I try to represent "Jungle music" in my work but in the sense that the music turns the humans into animals and not animals into humans. The use of bright, smooth glossy colours displayed here is continuous through the majority of dance music products and advertisements, because the install a "buzzing' feeling onto the viewer and bring the image to life as if it was moving until the moment you looked at it. This of course goes hand in hand with genres of high energy dance music.

(Blue) corse never die: I chose this image for similar reasons as the previous one, except my reasoning a far as the colour scheme, where I liked the artists use of variation in shades of blue to white.

Jungle juice logo: This is the picture second to the left from the top again i selected this picture for the use of an animal as the focal point of the picture, but also because of the vibrant yet minimalistic use of colour, which appears to have a sort of faded texture making it look more hand made or as if painted on a wall in a dilapidated area. This creates that rag tag, last minute feel that under ground  genres of music associate with.

Deadmau5: For the genres of music with a higher bpm I wanted to look for inspiring imagery which was a lot more colourful, vibrant and energetic.The Deadmau5  picture is such and to an extent where the the artist (with the mouse helmet) looks as if they want to stage dive out of the picture. I also believe the picture to be a good blend off human made and computer generated techniques as parts of the picture its self look hand painted (similar technique used) and then the image digitally enhanced. In order to explore a range of techniques I need to delve cad so that I have a broad range of ideas and developments and this will also give my work a more professional finish. 

Adventure time: Cartoony, childish, playful imagery adds to the idea of being immersed in the music in the same way that children are immersed and taken over by there imagination. The idea of the festival is to escape from the reality of life in the same way the cartoon adventure time is far from reality. I also want to incorporate the art style in to my work in creating posters that represent the music and using clearly defined primary colours that give a dreamy effect.House of Dub: This image was selected again because of the childish/cartoony image but also because it is an example of typical festival artwork similar to the one that I will be creating.Mr penfold: Bottom left is similar in terms of the the colours and the curvy bubble like imagery, although it does use a mixture of simple shapes like triangles and others with basic edges the kind i would like to use in my outcomes. A deeper meaning that I personally find from elements in this piece or plainly from the use uncomplicated shapes is that "everything is as simple as it seems". The idea that in the world that the artist has created through bold defined line, minimal detail and use of four, paired, opposite colours bar tone, creates a calm, simplistic, relaxed environment. This goes hand in hand with the theme of the festival, letting go of every day life concentrating on your basic need and the music.

Keith haring black and white patterns: Keith Haring and his work as an artist was inspiring for many street artists from the late 80's on wards. He was a pioneer in the culture of socially active street art, raising awareness on issues that he believed to be important, ranging from war to sex to drugs. The use of minimal colours, minimal detail in regard to the images that he creates relates to the minimalistic style of music genres like dub and dubstep. The retro, monochrome pattern is quite easy to get lost in if you look at it for a while, relating to the the purpose/theme of the festival.

Outlook: Second from the left at the top, this is the logo for  music festival similar to and an inspiration for the  festival that I am creating. For this reason I thought it would be a good idea to analyse it for ideas in the creation of my festival logo. For the bold, basic type face that is used is easy to read, sun rays coming out of the letter "O" at the start of the name are most likely symbolic of the location along the cost of Croatia and the fact that it is a beach festival. It would  be a good  idea to use little details like this so that when people look at the logo they remember how the festival was for them or imagine what it would be like.  

Deep media music: This is a slip mat that is on sale from the Deep Medi music store. Deep Medi music is a record label that was created by Mala, a dubstep artist and it produces dubstep in a verity of styles some heavily  influenced by soul or jazz music, some by dub (sub-genre of reggae), and others the more raw electronic underground sound of the genre. I picked this as it is highly representative of the angle that I am trying to approach in terms of the artwork, use of an anthropomorphisised animal typical to a jungle environment, simple modest colours (focus on basic needs) and in the middle a massive sound system, representative of the sound system culture. Deep Medi Vol.2: This album was created by the Deep Medi record label a compilation of artists associated with them. The image on the front is in my view a picture form of the music that Mala creates, chilled and digital.

Defqon 1 poster: This poster is for a music festival that is in the electronic/ dance music genre but the atmosphere there is quite different to the one that I want to create for my festival. This is because is one for hardcore techno, trance and jump-style. Although there is still the idea of an escape from "civilization". I also think that there is a harmony in use of electronically enhanced imagery representing electronic music.