Tuesday 7 February 2012

Analysis of chosen outcomes.

Poster.

1948 london olympic poster:This is a typical poster in the 1940s style and is advertising the London olympics that were held that year. it is simple in design and you can compare it to the WW2 propaganda of the time as they all used the same style. A similarity being that they glorify the object of their advertisement. The use of a greek statue gives the idea of gods and legendary competing in a grand event which makes the audience fell as if they'd be going to such an event. Of course they have included a London landmark which is big ben. The title at the top is black and bold so there is no distraction form the purpose and the intent is obvious. The date is included so that  possible spectators know when the event will be held. the colours are soft and pastil like give an ancient feel. The composition of the olympic logo with the images gives me the idea of watching the discus, a traditional olympic event with this statuesque, well renowned athlete, with crows cheering and as you flashing though the grand parts of London. 

Olympic Munich posters site: This poster is advertising the rowing event at the 1972 olympics in munich. I chose this image because it has a stencil like effect to it with the different layers of colour and that is the style that I am going to use for my final piece. The bright colours give a feeling of energy surging through the athletes as they compete to win. Of course they also draw a lot attention to it making it successful advertisement. The bright colours can be linked to the time with the idea of revolution and freedom. Germany are likely to have gone for this as to change peoples perception of the country after the events of previous decades to show they are free thinking and share the same ideals as the rest of the world. This is a highly memorable piece because of the bright colours and the simple image that takes up the whole poster.

Olympic riot stencil: The artist of this piece is unknown but it was created in light of recent events and I chose this picture because it uses a stencil style but also because the image is negative as it displays a rioter stealing one of the olympic rings. I wanted this because the poster that i want to create will show a positive side to london and the olympics, by giving an urban feel that is representative of the majority and not the minority. Of course the image has a comic element to it which can be related to the work of Banksy, a street artist that uses this style of art to create controversal pieces with a greater meaning than the artwork it's self. The typical way of making a stencil like this is to use Bright colours for the focal points and to use bland colours like grey and black for the rest of the image or parts that you don't want to highlight. For example with this piece the rioter is a black stencil because the artist wants to highlight the action of him stealing the olympic ring. 

Beijing olympic Logo: The Beijing olympic logo displays many parts of Chinese culture and customs. for example the colour red is seen to be lucky in China and id the colour of their flag. There is a dancing person on the front which gives the idea of celebration and the Chinese festivals which are big and grand. The Style of the dancing man is the same as the one that is used for Chinese writing and stone carvings. The title of Beijing 2012 is written in Chinese calligraphy so the composition of the poster is very typical of the country. The composition overall is simple and modest which is similar to the persona of the Chinese, as culturally they are not as wild or boastful as western nations like america or even Britain. The poster in my opinion is good but it lacks an enthusiastic element because it is modest and isn't wild or particularly bright and extravagant a the London 2012 poster.


London 2012 Olympic Logo: The London 2012 olympic poster is bright, extravagant and very abstract. The logo spells out 2012 which is the date that the event will be held and has London written in the first number two and the olympic rings in the zero which are both in white making them stand out. At first I thought that the logo took the shape of the log was the british isles as the two numbers on the right hand side appear to look like scotland, England and wales. The colours that are used are bright and stand out
and the yellow behind the pink almost makes the image look 3D. The image is very modern and is more for the internet generation compared to the 1948 which would appeal to the older generation or people of that time. This logo to me represents modern ideas of freedom as you are highly likely to find a logo like this fifty years ago as its too outspoken. Personally I don't like this logo because it seems too commercial and doesn't give me a feeling of pride or want to go and watch the olympic games.



Ticket.


London 2012 olympic ticket: On the top left of the picture is the London 2012 olympic ticket which displays mini logos of stick people carrying out the events. The design is simple and contains all the information that the ticket holder requires to get in an to find their seat. The ticket also displays the name of the event that the ticket will get you into. It also has a colourful image on the left hand side that looks like wind blowing and is in rich colours that suggests to the owner they have an invitation to a grand event.

Beijing olympic ticket: The beijing ticket uses the same principles as the London ticket but in addition displays an image of the birds nest stadium which was their main stadium.

Deadmau5 ticket: I selected this ticket because it was from a Deadmau5 concert. The reason that I selected this is because of the unique design. The ticket has been cut out so that it takes he shape of the artists mouse trademark helmet. I also selected the ticket because the organisers of these events know how to draw in and excite the crowds of people and one of the ways they do this other that through the music, is through their advertising and my making the event a memorable experience. This design also make the ticket a piece of memorabilia and its small touches like this that make events like this very popular among the youth of today and the community of people that go to these events. These are the techniques that I will use and try to include when designing and making my outcomes.

Green day ticket: Again the Greenday ticket uses modern designs to capture their audience and to make the event more exciting.

TShirts.


London Olympic Tshirt: Here is an example of an olympic t-shirt which displays small logos reflecting the events in the olympics it is modern in design and has a very electronic, disco feel to it. It reminds me of looking at the home screen of an ipod touch or iphone with all the apps in a gridded formation.

Basketball Graffiti Tshirt: The event that I will be supporting for my final outcome will be the basketball event and I would like to use a modern graffiti style for my designs so there for I obtained this picture in order to get an incite to what else has already be done. The design was achieved by using a stencil technique and bright pink to make the image stand out and almost appear 3D.

Joystick Junkies Pixels Logo: This t shirt was made by a modern fashion company called the joystick junkies and uses green pixels to spell out their logo. Because they use quite retro concepts to create their designs like here for example the letters are being formed as if was during a game of Tetris and being typed on an old computer. Again I selected this t shirt to aid in the creation of my t shirt image because the design is modern and new age so it will appeal to the younger generation which is what I aim for my designs and outcomes to do.


Deadmau5 1up Tshirt: I was attracted to this t shirt because of the bright colours and it is this reason that I have included it into my analysis. The outcomes that I create will have to incorporate bright colours if I want to attract a younger audience. The t shirt is advertising the music artist and one of his festivals so on the whole I think that as a form of advertisement it is successful as well as a piece of memorabilia because it clearly displays the the theme of the event but isn't to loud and overpowering as some forms of advertising can be.

2 comments:

  1. Your in-depth analysis here is great! Well done!

    I am however concerned that I can only see the first 4 tasks of the project here. Please refer to the exam unit checklist for guidance on what work needs to be completed and see me if you need help with this.

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  2. Nicolas you have not uploaded any work to your blog in over 2 months - this is very concerning. I know you have completed work in class however you must ensure the work outlined below is completed and uploaded to your blog as soon as possible:

    Starter tasks 1-5
    Observational Drawings from the still life
    Photographs of still life - see flickr
    Sydney Opera House Worksheet
    Peer Feedback and CPLAD
    Initial Paper Experiments
    In-depth analysis of sydney opera house paper installation
    In-depth analysis of paper artist/designer of your choice from the examples given
    Paper Installation
    Exhibition Review
    Paper Relief and Embossing
    Initial Ideas
    Lino Print + CPLAD
    Extension Activity - visiting Pick Me Up
    Developed Ideas Homework (Easter Holiday homework!)

    Refer to  the project checklist for more detail on each of the tasks listed, also make sure you read the comments we have left so far as this will give you points to improve upon! Please see me if you are having difficulty with any of the work

    ReplyDelete