Evaluation Of the Project.

In this project we had to create packaging and swing tags for a shop front. My shopfront was one that sold the games console that their company produced, in the same way that the apple store sells their own products. I came up with the idea when was thinking about my interest and the career that I would like to pursue when I thought that it would be good to do games shop. So I did a bit of research when I realised that shops that sell games don't sell their own products so they all have their own packaging that their company and designers have made. So my interests turned to forms of technology that are game related Like Playstation, Xbox and nintendo products when I thought none of these companies have actual shop fronts because they sell them online or to other retail chains. So I decided that my shop front would market my own gaming technology called the neon. I got idea for that name by looking at game advertisements and consoles and to give them more of a technological feel lights are used like bright blues and greens and reds and of course neon is a gas but its used in a type of light, but it also has a futuristic ring to it.

My ideas developed in a way that began quite natural as my initial logos were hand made and a spring of ideas evolved from dripping ink on a page. This gave me an idea creating a logo that looked like it was formed form the fluorescent liquid dripped out of a neon light. I then began search for other logos that used fluorescent lighting to give me other ideas when I stumbled across Tron, a film that was made about a retro game world. So this had an influence into the styling of my logo. The next stage was creating the surface design which was another idea that came from nothing. I was experiment by putting paper through different process like staining, drying and burning the edges until I was left with a piece of paper that looked disintegrated and worn and completely opposite to my logo when I thought that it would be interesting to see how the two complimented each other. This is also where I got the idea of highlighting the cracks and edges with fluorescent blue and made it look like current flowing through wires so the image contrasted it's self. With the swing tag I didn't want it to be exactly the same as the packaging so I decided to make it into a stencil of the logo but used the same surface design.

Steven Lisberger the creator of the Tron movie inspired my final out come because he created this world that is a game and now that technology is becoming more advanced immense game worlds are being created meaning games consoles are like a portal to those worlds so I wanted my designs to simulate breaking into them. 

I think that I have done well in the creating of my surface designs and the final product is to a satisfying quality, my favourite parts are the swing tags that I created, because I have done them to what I believe  is a high standard using nothing but my hands and the computer to design and make them. I believe that the packaging that I made could have been made better by making it brighter because it is quite dark and so dosen't have as strong of an impact when you look at it as i would have liked.

Over all I enjoyed the project because I got to work on an area that I may be interested in going into somewhere in the future but most off all being able to create something with your hands, retouch it on the computer and then put it together to create a product. If i had more time on this product I would have like to have produced varied packaging with a range of surface designs and net styles.